Top 5 Photo and Video Apps on iOS in New Zealand Q2 2023

The second quarter of 2023 saw significant activity in the photo and video app category on iOS in New Zealand. Here’s a closer look at the performance of the top five apps: CapCut - Video Editor, Instagram, YouTube: Watch, Listen, Stream, Snapchat, and FaceApp: Perfect Face Editor.

CapCut - Video Editor from Bytedance Pte. Ltd experienced a notable rise in weekly revenue, starting at $101 in late March and climbing to approximately $489 by the end of June. Weekly downloads showed a fluctuating trend, peaking at 10.8K in early April before settling at around 5.3K by the end of the quarter. Active users remained relatively stable, averaging around 120K throughout the period.

Instagram maintained a steady presence in New Zealand. Weekly revenue varied, reaching a high of approximately $6.6K at the end of March and a low of around $3.7K in late June. Downloads were consistent, averaging around 5.4K per week. Active user numbers hovered close to 800K, peaking at 839K in late April.

YouTube: Watch, Listen, Stream by Google saw robust weekly revenue, starting at $33.7K in late March and peaking at about $40.3K in mid-April. Weekly downloads remained stable, averaging around 5K. Active users consistently exceeded 1.9M, peaking at 2M in late April.

Snapchat from Snap, Inc. had a dynamic quarter with weekly revenue peaking at approximately $13K in early June. Downloads fluctuated slightly, averaging around 3.7K per week. Active users remained stable, averaging around 730K throughout the quarter.

FaceApp: Perfect Face Editor by FaceApp Technology Limited saw a significant spike in weekly revenue in early April, reaching approximately $7.3K before stabilizing around $3.8K by the end of June. Downloads experienced a notable rise in early April, peaking at 8.8K before declining to around 600 by the quarter's end. Active users showed a similar trend, peaking at 23.2K in early April and stabilizing around 4.9K by late June.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the photo and video app market on iOS in New Zealand. For more detailed analytics and trends, visit Sensor Tower.